Analysis of the Research Concerning the Drop in Voters Turnout among Essay

Analysis of the Research Concerning the Drop in Voters Turnout among Young People - Essay Example Among the recommendations given were: to recognize and understand young people’s concerns; to work to increase political awareness and knowledge; to tackle the related issues of social and political exclusion among young people; to review the electoral system and the choices available to voters; to make electoral registration easier; to make voting easier. In order to address the situation, a campaign that aims to change the current attitudes and perceptions of these young people is necessary that will influence behaviors towards voting. The primary target audience in our case would be young people that belong to the age range 18-24, who are legally eligible to vote. This primary target audience will be the focus of our marketing communications messages. But we also have our secondary target audience is composed of a broader group, which is young people: this encompasses young people from ages 11-24. Given our primary target audience as the decision-makers of whose behaviors we want to influence towards voting, we need to identify the other members of our decision-making unit who would serve as influencers. First, we need to know who these people look up to. These can be opinion leaders that they admire and respect so much, such as celebrities like famous football players, young music icons, actors, and writers. Other potential influencers include peers, community leaders, parents and older siblings. These people also get information from their co-workers, classmates, university professors and tutors. The SWOT or strengths, weakness, opportunities, and threats related to the election voting participation is determined and given a particular weight in order to determine what to prioritize. The higher the number, the more an item should be prioritized.

Crime Trends in Chicago, IL Essay Example | Topics and Well Written Essays - 1000 words - 1

Crime Trends in Chicago, IL - Essay Example reported at the time when the total population of the city stood at less than three million; this resulted in a rate of murder of about thirty four percent per one hundred thousand. However, the city started experiencing considerable decrease in the cases of murder from the year 1992, whereby the total murder cases fell to six hundred and forty one in the year 1999. The city has fewer number of cases of murder in the year 2002 even though the rate was still quite higher that some other cities. Chicago crime statistics show a general downward pattern in criminal issues based on the data from eleven years, whereby violent there has been a significant decrease in violent and property crime. On the basis of this trend, we find that the rate of crime in Chicago for the year 2011 has seen a significant fall as compared to 2009. Chicago’s city violent crime in the year 2009 was higher as compared to national rate of violent crime averaged by one hundred and sixty two percent and the rate of city property crime was higher as compared to the rate of national property crime by forty percent (Zhang 129). In the year 2009, the rate of city violent crime in Chicago was higher as compared to the rate of violent crime in Illinois by one hundred and twenty six percent and the rate of city property crime in Chicago was higher compared to the rate of property crime in Illinois by fifty five percent. The rate of crime in Chicago continued its free fall in April, 2011, which marked th e twenty eighth consecutive months that a decline in the violent crime had been reported by the Chicago Police department (Zhang 130). The rate of homicide during the last year was the lowest to be experienced in the city since the year 1965 (Federal Bureau of Investigation 12). However, according to the crime numbers that were reported by the Chicago Police department this year, it appears that the freefall in the rate of homicide is going to continue. There have been about seventeen less homicides